Kristin Beltaos
BRAND IDENTITY & WEB DESIGN
Kristin Beltaos, is a go-to organizational development and marketing specialist catering to small businesses and nonprofits. She came to me defeated after having multiple negative experiences with other developers and designers. Naturally, I want to help her go back to square one and create a brand and website she felt proud to share and functioned properly.
Embracing Kristin's friendly and approachable nature, the brand design revolved around light pastel colors and incorporating a handmade feel. The sunflower illustration, fonts, and colors were strategically chosen to evoke feelings of inspiration, optimism, and approachability, reflecting Kristin's persona and the supportive environment she fosters for her clients.
The sunflower becomes an important icon within her branding to highlight the idea of business growth and development. It also ties into her own nonprofit, The Sunflower Project, which offers free marketing and business development services to other non-profits.
The Website
The website design was meticulously crafted to ensure a seamless user experience, fostering a relaxed atmosphere while prioritizing intuitive navigation. Recognizing the significance of organizing services in a user-friendly manner, we structured the layout to facilitate easy exploration for visitors. By strategically categorizing services and presenting them in a clear and accessible format, we aimed to streamline the user journey and enhance overall usability. Additionally, special attention was given to curating photos that celebrate community and diversity, enriching the narrative and resonating deeply with Kristin's brand ethos. These elements harmonize to create an engaging and inclusive online environment that reflects Kristin's values and vision, while empowering visitors to navigate effortlessly through her offerings.
